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Based on the principle that the population of surrounding communities is more prepared to indicate demands and solutions for their communities, the entity works as a facilitating agent of local development. The target audience includes children, adolescents, and young people up to 29 years of age who are served by three structuring projects: Ideal Childhood, Ideal School, Ideal Future, and a transversal program: Ideal Volunteer.

Infância Ideal

Infância Ideal motto is the integral development of childhood. For such, projects are developed with a focus on children’s education, strengthening of the System of Guarantees of Rights of Children and Adolescents, humanization of service to pregnant women and newborns, and others. In a partnership with Construtora Camargo Corrêa and InterCement, in 2011 there were 37 projects in 16 cities: Porto Velho (RO), Altamira (PA), Juruti (PA), São Luís (MA), Alcântara (MA), Fortaleza (CE), Cabo de Santo Agostinho (PE), Ipojuca (PE), Cristalina (GO), Abre Campo (MG), Santana do Paraíso (MG), Pedro Leopoldo (MG), Ijaci (MG), Bodoquena (MS), Jacareí (SP), and Apiaí (SP).

In 2011, the program Grandes Obras pela Infância was inaugurated in seven projects. It is a strategic alliance between ICC, Construtora Camargo Corrêa and Childhood Brasil for initiatives to fight sexual exploitation of children and adolescents in areas surrounding large

construction works. Grandes Obras pela Infância operates in two fronts: internally to raise the employees’ awareness, and externally to strengthen the network to protect the rights of children and adolescents.

Another highlight was the partnership with the Brazilian Association of Judges, General Attorneys, and Public Defenders of Infancy and Youth (ABMP) to develop in eight cities the project called Integral Protection and Networked Operations for the Rights of Children and Adolescents – Implementation of Systemic Operating Flows.

Programa Topper de Educação pelo Esporte, Campina Grande (PB)