52 | 2011 Annual Report - Camargo Corrêa S.A.
Despite expectations of harder macroeconomic conditions for 2012, especially on mature markets, Alpargatas will remain focused on sustaining its brands, and may embrace other brands through acquisitions. In Brazil, the growth strategy involves actions aimed at each brand. The initiatives for sandals – to consolidate Havaianas as a dominant brand, and expand Dupé’s brand awareness where Havaianas is not present – will be backed up by the inauguration of a plant in Montes Claros (MG) in the second half of 2012. The company will expand by 30%-40% the sandal output capacity, which today is 252 million pairs/year. On international markets, the Company will continue to strengthen its operations to pursue, through geographic expansion, the results that are increasingly more important in sales.